Digital payment platforms like Google Pay have become essential for financial inclusion, simplifying transactions for millions. A key driver of this adoption has been the intuitive user interface, making online payments accessible to a broad audience. However, this ease of use has presented a paradox: while attracting users, it has also contributed to challenges that are undermining trust and long-term viability. This case study examines this issue within Google Pay, analyzing the impact of its user-friendly design on different user groups.